Business – Marketing

Program Description

Credential: 2-year Ontario College Diploma

Delivery: Full Time

Program Length: 4 Semesters

By connecting businesses and consumers into a single global market, the Internet has become a powerful marketing tool. Northern’s Business – Marketing program is angled towards E-commerce and is designed to equip students with an array of high-tech marketing skills. They will learn how to sell ideas and services in the web environment, use web resources, prospect and generate sales through the Internet, develop Internet marketing plans and apply a wide variety of Internet marketing tools. The first year of this program will provide students with a solid and essential foundation in business. In the second year, they will be immersed in the world of marketing and E-commerce.

Career Opportunities

Customer relationship management, database and non-web Internet marketing, such as email, wireless technology, text messaging are just a few of the areas in which graduates may find employment.

Start Date

January, May and September

Tuition Fees

Tuition fee for international students is $16708/year including ancillary fees and medical insurance.
From September 2024, tuition fee for international students is $16873/year including ancillary fees and medical insurance.

Tuition fees as stated are subject to change for each academic year.

Semester 1

  • AC1034 Introduction to Financial Accounting
  • BU1103 Introduction to Human Resources
  • BU1363 Introduction to Business Concepts
  • CM1903 Communications I – Model A
  • IN1173 Computer Applications for Business
  • MA1024 Business Math I
  • MR1073 Introduction to Marketing
Semester 2

  • AC2034 Financial Accounting II
  • BU3113 Organizational Behaviour
  • BU4033 Microeconomics
  • CM2903 Communications II – Model A
  • MA2024 Business Math II
  • MR2003 Marketing II
  • NA2053 Canadian Government
Semester 3

  • AC3044 Managerial Accounting
  • BU2073 Career Planning and Professional Skills
  • BU3044 Operations Management
  • BU3103 Macroeconomics
  • MR3023 Consumer Behaviour
  • MR3033 Marketing Research
  • MR3063 Professional Selling
Semester 4

  • BU4003 Business Law
  • BU4073 Entrepreneurship
  • BU4103 Professional Development
  • MR4003 Integrated Marketing Communications
  • MR4013 International Marketing
  • MR4023 Social & Internet Marketing
  • GN1113 Introduction to Canadian Culture and Society